john boyega jo malone

Boyega was appointed the male global ambassador for the brand in 2019. Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand that bears her name. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. Jo Malone has branded the decision to cut John Boyega out of the fragrance’s advert in China ‘despicable’ and ‘disgusting’.. We respect John’s decision and we wish him all the best. LONDON, Sept 15 — British actor John Boyega today said he had stepped down as brand ambassador for fragrance company Jo Malone, after he was replaced in an aftershave advertising campaign in China. John Boyega has cut ties with perfume company Jo Malone after it replaced him in a commercial for the Chinese market. W. The concept for the film was based on John’s personal experiences and should not have been replicated. Earlier this month, Boyega highlighted what he perceived to be systemic racism encountered during his time filming Star Wars. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 — Jo Malone London (@JoMaloneLondon) September 14, 2020 Walt Disney, Whitney Houston, Alex Trebek and Others Added to Trump’s ‘Garden of American Heroes’ Monument, ‘Ozark,’ ‘The Crown’ and Netflix Lead 26th Annual Critics’ Choice Awards TV Nominations, 2021 Oscars Predictions: All Awards Categories, Oscars Predictions: Best Picture – ‘Judas and the Black Messiah’ Officially Enters the Race, ‘Lupin’ Will Be Seen By 70 Million Subscribers, Netflix Claims, Betty White Celebrates 99th Birthday by Revisiting a Favorite Little-Known Series, Events and Performances to Watch on and Before Inauguration Day, Tottenham Hotspur Soccer Player Son Heung-min Documentary ‘Sonsational’ Sets Amazon Debut, Let’s Talk About the Knockout Ending of ‘Promising Young Woman’, Darlene Love, Singer of Many Phil Spector Classics, Remembers: ‘He Wanted to Control My Talent’, Before TikTok Inspired a Rising Tide for Sea Shanties, the Beach Boys Charted One of Their Own, ‘Bling Empire’ & ‘House of Ho’: The Reality-Show Descendants of ‘Crazy Rich Asians’, YouTuber Trisha Paytas, Moses Hacmon Buy Striking Westlake Village Mansion, Julia Michaels Gets a Little Trippy With ‘Lie Like This’ Performance on ‘Late Night’, Amid Controversy and Celebration, Michelin Pushes Forward With Awarding Stars in France, NBA’s Shrinking Limited-Partner Discounts Reveal a Healthy League but Don’t Tell Whole Story, From Master Distillers to Modern Labels, These are the Best New Tequila Releases. It’s not good. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Scenes portray the actor on a white stallion surrounded by pals on BMX bikes on an estate, as well as walking through a local market and dancing in a club. John Boyega Gets Apology From Perfume Brand Jo Malone After Being Cut Out of Chinese Commercial. The Chinese version, which stars actor Liu Haoran and features no black people, reuses many of the same concepts, including the structure and the horseplay motif. Jo Malone London has named its first "London Gent," and he couldn't be a more perfect fit. We respect John’s decision and we wish him all the best. @katie_strick. The Open Reel Boards Rotterdam Competition Title ‘Moss Agate’ (EXCLUSIVE). British perfume brand Jo Malone London has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a … Home to wild horses and flowers, the vast and extravagant grasslands span areas in Hungary and Ukraine across central Asia to Manchuria in the east. “I don’t have time for nonsense. The actor will next be seen in Steve McQueen’s “Small Axe” drama anthology for the BBC and Amazon Prime Video. Entertainment Industry Jobs No Longer Qualify for Travel Exemptions to Enter U.K. Variety and the Flying V logos are trademarks of Variety Media, LLC. It won The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. PA. By . @katie_strick. John Boyega, the Star Wars actor, has quit his role with the perfume brand Jo Malone after he was cut from the Chinese version of an advert he helped devise. John Boyega Steps Down as Jo Malone Brand Ambassador. https://www.comicsands.com/boyega-quits-jo-malone-china-ad-2647679935.h… “John is a tremendous artist with great personal vision and direction. Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." British cologne company Jo Malone has apologized to “Star Wars” actor John Boyega after editing him out of the Chinese version of an award-winning commercial that he originally conceived, directed and starred in. The actor, who won much praise for his uncompromising protests following the death of George Floyd, also spoke about his experiences handling the racist backlash to his casting in the franchise. © Copyright 2021 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. In 2015, the Chinese version of the poster for Star Wars: The Force Awakens significantly reduced his character’s prominence. https://deadline.com/2020/09/john-boyega-jo-malone-china-ad-1234576908/#! Jo Malone, based in London, responded to the actor’s decision by releasing another statement on Twitter. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. he detailed the lack of nuance afforded to his character. Read Next: ‘Margrete – Queen of the North’ Teaser, Poster Unveiled by REinvent, SF Studios (EXCLUSIVE), ‘Adu’, ‘Las Ninas,’ ‘Akelarre’ Lead Spain’s Goya Nominations. The … John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. I have decided to step down as Jo Malone's global ambassador. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”. He wrote: “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. John B on a horse, meanwhile Jo Malone on one. Katie Strick Feature writer. “What I would say to Disney is do not bring out a Black character, market them to be much more important in the franchise than they are and then have them pushed to the side. We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. The concept for the film was based on John’s personal experiences and should not have been replicated.”, “While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused,” the statement added. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation … “I have decided to step down as Jo Malone’s global ambassador,” Boyega, best known for playing stormtrooper Finn in the Star Wars sequels, wrote on his Twitter account. “I don’t have time for nonsense”, wrote the actor, in an apparent rejection of the company’s apology on Monday. John Boyega is an incredible talent, artist and person and we were proud to … I’ll say it straight up,” said Boyega. Star Wars' John Boyega has stepped down as Jo Malone's global ambassador.. Boyega publicly announced his decision on Twitter. Film star’s move follows perfume company apology for substituting a Chinese actor for him in campaign advert, Last modified on Tue 15 Sep 2020 19.19 BST. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. Golden Globes Predictions: Best Supporting Actress (Film) – Can Nicole Kidman “Zazz” Her Way to the HFPA? “We respect John, and support our partners and fans globally. The original commercial, titled “London Gent,” featured Boyega walking around London’s Peckham neighbourhood and featured a multicultural cast. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. We respect John’s decision and we wish him all the best. Katie Strick Feature writer. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived.

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