matthew ball metaverse

The best example of Fortnite’s potential is demonstrated by its ability to persuade many supposed competitors into cooperation (or early “interoperability”) with one another. This organic evolution can’t be overemphasized. Most obviously, it will always want to be the primary place in which we buy ‘stuff.’ Whether that’s bought inside a game engine, a virtual world, or web browser is irrelevant (it already sells inside Twitch). In addition, these companies are incredibly resistant to cross-integrating their systems or sharing their data. Patrick and I went deep into topics including the Metaverse (its technical challenges, opportunities, and philosophy), IP and the role of business model and technical innovation in storytelling, the Unreal Engine, Cloud Gaming, Fortnite as a competitor to Spotify, and more. Take posture, for example. Another idea relates to the fundamental communications architecture of the Metaverse. your iPhone is based around an iOS account, then you might log into an app using your Facebook ID, which itself is your Gmail account). I always learn from the first's shortcomings As more consumer spending shifts to virtual goods, services, and experiences, we’ll also see further shifts in where we live, the infrastructure that’s built, and who performs which tasks. What we see are brands taking a…. Be populated by “content” and “experiences” created and operated by an incredibly wide range of contributors, some of whom are independent individuals, while others might be informally organized groups or commercially-focused enterprises. It has more users, daily usage and user-generated content created each day than any other platform on earth, as well as the second largest share of digital ad spend, billions in cash, thousands of world-class engineers, and conviction from a founder with majority voting rights. Here, a player loads their avatar — one specific to them and which is used in all Fortnite-related experiences — and lands in a game-like lobby and can choose from thousands of “doors” (i.e. But in general, Ball said, the Metaverse we think will be a persistent, synchronous, live, living universe that affords each of us an individual sense of presence, a sense of … Epic can probably do more than this today, but not into several hundred, let alone millions. ... (wrote a proto-Metaverse piece a year earlier). The band Weezer produced a bespoke island where fans could get an exclusive first listen to their new album (while dancing with other “players”. Regardless, the Metaverse should produce the same diversity of opportunity as we saw with the web – new companies, products and services will emerge to manage everything from payment processing to identity verification, hiring, ad delivery, content creation, security, and so forth. This is compounded by Apple refusing to allow service bundles, which will be essential to the existence of the Metaverse. Also, that is indeed my Fortnite outfit at the top. A thread on my most-read essays of 2020 and my thoughts 3-11 months later. Although the full vision for the Metaverse remains hard to define, seemingly fantastical, and decades away, the pieces have started to feel very real. A “virtual theme park or Disneyland” – Not only will the “attractions” be infinite, they will be not be centrally “designed” or programmed like Disneyland, nor will they all be about fun or entertainment. At the same time, Facebook has a very troubled track record as a platform for where third-party developers/companies can build sustainable businesses, as a ringleader in a consortium (e.g. Valve’s Steam is orders larger than the Epic Games Store in terms of users, revenue, and playtime. Notably, rumors persist that Sweeney had fought for even lower fees but settled with his board at 12% – a sum he himself admits doesn’t always cover operating costs. Matthew Ball He is also a Venture Partner at Makers Fund. Matthew Ball (@ballmatthew) is the former head of strategy at Amazon Studies and an investor. Democratization of … & Into the Metaverse Digital Only: January 26 – 28, 2021 Join today’s leaders in games for two days of content and networking surrounding the hottest topics, from major IDFA changes to the imminent arrival of the metaverse. The “Streaming Wars” have only just begun, yet the first streaming video took place more than 25 years ago. A “new UGC platform” - The Metaverse is not just another YouTube or Facebook-like platform in which countless individuals can “create”, “share”, and “monetize” content, and where the most popular content represents only the tiniest share of overall consumption. The Metaverse is Coming Join Philip Rosedale of High Fidelity, Matthew Ball of Epyllion Industries, Raph Koster of Playable Worlds, Frederic Descamps of Manticore … Since the late 1970s and early 1980s, many of those in the technology community have imagined a future state of, if not quasi-successor to, the Internet – called the “Metaverse”. The major tech companies don’t just want to lead the Metaverse, they want to own and define it. In fact, most of the FAAMG companies seem to believe that glasses will be a key gateway into our digital future and are collectively investing billions into the form factor. Venture Capitalist and elite media analyst Matthew Ball posits that the future is already here. Venture Capitalist and elite media analyst Matthew Ball posits that the future is already here. This is described in more detail later in the piece, but while today’s Internet is structured around individual servers “talking” to one another on an as-needed basis, some believe the Metaverse needs be “wired” and “operated” around persistent many-to-many connections. Individual games such as World of Warcraft have long had functioning economies where real people trade virtual goods for real money, or perform virtual tasks in exchange for real money. -Matthew Ball Imagine 12 million concurrent users charged $1 each to attend. He’s the former head of strategy at Amazon Studios, an investor, and probably my favorite business essayist writing today. Ball was born in Liverpool. & Into the Metaverse Digital Only: January 26 – 28, 2021 Join today’s leaders in games for two days of content and networking surrounding the hottest topics, from major IDFA changes to the imminent arrival of the metaverse. In addition, the distribution of engagement will have a very long tail. More importantly, Founder/CEO Jeff Bezos feels very strongly about underlying infrastructure plays. This would have practical value but is probably unlikely as each of the leaders in the “Metaverse era” will still want their own identity systems. This doesn’t mean there isn’t an overall business here – and operating a storefront will doubtlessly help build the Metaverse – but Sweeney’s efforts seem much broader. Because this is where we’re headed, we’re understanding the value of it and what those kinds of experiences can do for our lives. But if the goal of a Unity acquisition is to ensure a foundational role in the new Internet, an acquirer instead has an incentive to keep the engine open/available across platforms, and the price can easily become irrelevant. Note, too, that this all reduces Epic’s reliance on Fortnite in its long-term efforts to build the Metaverse. Just making a mall capable of fitting a hundred thousand people or a hundred shops doesn’t mean it attracts a single consumer or brand. This Protocol piece instead centers on another important "game," Roblox. If it was a “fast-twitch” game such as Rocket League or Call of Duty, these slowdowns would have been unplayable. What’s more, many of the attributes of this so-called war have been hypothesized for decades, such as virtually infinite supplies of content, on-demand playback, interactivity, dynamic and personalized ads, and the value of converging content with distribution. However, it has rapidly expanded into creating all new games and experience using Fortnite’s engine, assets, and aesthetics. It will have a fully functioning economy and span the physical and digital worlds. I’m really happy to be here and excited to talk about the topic. At the same time, Epic is bringing far more than a plausible on-ramp to its efforts to build the Metaverse. And while the web today is built on open standards, much of it is closed and proprietary. Such moves might raise the overall value of the “digital economy”, but also weakens their hyper-valuable network effects and makes it easier for a user to move their digital lives elsewhere. The Metaverse isn’t about scaling what we have, it’s about connecting everything we have together. However, as is the case with Ready Player One, it remains too narrow in what it does, how far it extends, and what “work” can occur (at least for now). However, its inevitable influence over standards, playtime, and content creation are so large that it’s difficult to imagine it won’t be acquired by and integrated into a major technology player with a wider range of assets and advantages. He’s the former head of strategy at Amazon Studios, an investor, and probably my favorite business essayist writing today. If the Metaverse requires a broad interplay of assets, experiences, and common APIs, Unity will have a foundational role. (25:10) Kodak’s $765M loan to produce pharmaceuticals (41:50) Listen on Apple , Spotify , or Google Podcasts. The Metaverse will likely find and change the leading identity providers at a flash point in time. But it’s particularly rare to see it crossed over in an experience they don’t control editorially, let alone one based around unpredictability (not even the creative team behind Fortnite knows what it will do in 2021) and with such a wide range of IP. Companies are already using game engine software to do things like produce film and television, design airports and plan commercial infrastructure. What’s more, this event was explicitly referenced in the opening moments of the film. My guest today, Matthew Ball, is a long time coming. Will we know the future when we see it? In the US-tech scene, Matthew Ball, a venture capitalist at VC firm Makers Fund, has become the leading voice and mind on metaverse subjects. “Virtual reality” – VR is a way to experience a virtual world or space. Just imagine, for example, if credit card fees weren’t 0.5-2.5% but up to 60-20x as much; whole sectors of the physical economy wouldn’t be able to operate (such as a coffee shop or grocery store). The seeds of the future are being sown today. Sitting at a keyboard, locked in position for hours and focusing on a fixed screen is a recipe for a range of physical complaints, from sore necks to … (16:20) Matthew Ball updates our understanding of the metaverse. The Metaverse isn’t about scaling what we have, it’s about connecting everything we have together. architecture, design, engineering) than Unreal. Minecraft and Roblox, for example, both boast more than 100MM monthly users (Fortnite probably has fewer) and have also been able to mash up various intellectual properties (such as Marvel and DC). “Esports and the Dangers of Serving at the Pleasure of a King” – thoughtful piece by Matthew Ball on the issues that may hinder esports growth. there are several Marvel v DC comic book crossovers and video games). Our ability to interconnect more in the digital world will create a whole new market that we may be on the cusp of understanding but cannot yet predict. Universe of virtual worlds that are all interconnected. But what’s important is to recognize the Metaverse isn’t a game, a piece of hardware, or an online experience. It also operates one of the largest digital ad networks (a nice side effect of powering 10B daily minutes of mobile entertainment). Here, the Metaverse is typically portrayed as a sort of digital “jacked-in” internet – a manifestation of actual reality, but one based in a virtual (often theme park-like) world, such those portrayed in Ready Player One and The Matrix. While each of these analogies is likely to be a part of the Metaverse, they aren’t actually the Metaverse. Big brands are entering categories that would have been unimaginable 10 years ago - developing products that nobody could have predicted. And in the fall of 2019, Roblox launched its “Developer Marketplace”, which allows developers to monetize not just their games, but also the assets, plug-ins, vehicles, 3D models, terrains, and other items they produce for these games. Matt Ball - The Future of Media: Movies, the Metaverse, and More - [Invest Like the Best, EP.185] By Patrick O'Shaughnessy. You may opt-out by, Storytelling and expertise from marketers, America's Top Givers: The 25 Most Philanthropic Billionaires, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, conversation with Zefr and Brand Storytelling. Today, for example, there are a multitude of image file formats: .GIF, .JPEG, .PNG, .BMP, .TIFF, .WEBP, etc. This doesn’t mean turning Unity into a proprietary engine can’t be strategically smart. He openly implores Google and Apple, which generate several thousand times the revenue of Epic’s fledgling store, to match Epic’s rates. Unlike today’s market leaders, Epic doesn’t charge. He’s the former head of strategy at Amazon Studios, an investor, and probably my favorite business essayist writing today. Receive every essay via email; day of release, explicitly referenced in the opening moments, 10-hour sci-fi story that spans multiple dimensions and timelines, this means that there are now three ways to create in Unreal, which allows developers to monetize not just their games. He's the former head of strategy at Amazon Studios, an investor, and probably my favorite business essayist writing today. He’s the former head of strategy at Amazon Studios, an investor, and probably my favorite business essayist writing today. As these large companies continue to scale, go digital, and integrate into greater technology and introduce social commerce functions, there’s more opportunity for major interconnectivity and interoperability. Matthew Ball is the managing partner of Epyllion Industries, which operates a venture and corporate advisory arm, as well as a pre-seed/seed venture fund. And here, the tech/media conglomerate Tencent (which also publishes most of the Western games released in China, as well as those of Japan’s Nintendo and Square Enix), is an obvious anchor. And the more valuable and interoperable the Metaverse is, the harder it will be to establish industry-wide consensus around topics such as data security, data persistence, forward compatible code evolution, and transactions. To this end, the Metaverse offers Microsoft the opportunity to reclaim the OS/hardware leadership it ceded during the handoff from PC to mobile. Ball recently sat down for a conversation with Zefr and Brand Storytelling where he expounded on his knowledge, research, and insight into the Metaverse … Venture capitalist and former Amazon executive Matthew Ball wrote this year “just as it was hard to envision in 1982 what the Internet of 2020 would be, we don’t really know how to describe the metaverse”. The Internet came from public research universities and US government programs. While many technologists imagined some sort of “personal computer”, its attributes and timing were so unpredictable that Microsoft dominated the PC era that began in the 1990s rather than the mainframe domineer IBM. After all, it was designed to share files from one computer to another. Accordingly, the Metaverse is likely the only initiative that can unite all of Google’s sprawling investments to date, from edge computing on Stadia, to Project Fi, Google Street View, its extensive purchases of dark fiber, wearables, virtual assistants and more. We cover the past and future of media, video games, and the metaverse. He’s the former head of strategy at Amazon Studios, an investor, and probably my … Ball is in the process of establishing a metaverse conference. In truth, there were more than 100,000 instances of the Marshmello concert, all of which were slightly out of sync and capped at 100 players per instance. It’s “the newest macro-goal for many of the world’s tech giants,” according to Matthew Ball, venture capitalist and former head of strategy at Amazon Studios. In 1945 Vannevar Bush described what he-called the “Memex”, a single device that would store all books, records and communications, and mechanically link them together by association. The concept is called the "Metaverse," just like in Cline's book. Politicians are communicating their message within video games. To this end, Epic acquired the company Twinmotion in April of last year. There are a few other ideas that may be core to the Metaverse, but are not widely agreed upon. Its Metaverse-oriented assets are also growing rapidly and now include patents for semiconductor and brain-to-machine computing interfaces. Not only will the Metaverse grow the pie by too much, big transitions tend to disrupt when they’re hard to see and incumbents are slow to respond or capital constrained. The Metaverse will require countless new technologies, protocols, companies, innovations, and discoveries to work. Interoperability is at its core. (16:20) Matthew Ball updates our understanding of the metaverse. However, as Ball notes in his piece, the idea of it being a successor to the internet means that "the Metaverse has become the newest macro-goal for many of the world’s tech giants". Nine years later, it was then bought by mobile internet giant AT&T under the same premise. Matthew Ball is a strategist, essayist, venture investor, and worked as head of strategy at Amazon Studios. This engine is used by more than half of mobile games and is even more widely deployed in real-world rendering/simulation use cases (e.g. And it operates at the scale of Fortnite’s player network, allowing any title to leverage the world’s largest player graph to kickstart their userbases. As with the Internet, this will probably work out pretty well for everyone. However, Epic Games Founder/CEO Tim Sweeney has been vocal about the fact that today’s standard 30% commissions for digital content sales (e.g. To this end, it’s hard to imagine any of the major technology companies to being “pushed out” by the Metaverse and/or lacking a major role. The Metaverse: What It Is, Where to Find it, Who Will Build It, and Fortnite No.110. Meetings are taking place in online spaces. Companies at the forefront of the Metaverse (virtual immersive experiences with a wide base of creation) want funding to produce native advertising. Google couldn’t make Unity exclusive to or best on Android/Chrome exclusive without losing hordes of developers). These include everything from consumer-recognizable .GIFs filetypes to the websocket protocol that underlies almost every form of real-time communication between a browser and other servers on the internet. Inspiration for several characteristics of the Metaverse was taken from Matthew Ball's article: The Metaverse: What It Is, Where to Find it, Who Will Build It, and Fornite. and third-party commerce platforms (e.g. These experiences work because of persistent connections that update each other in real-time and with a degree of accuracy that other programs don’t generally need. From 2016-2018, he served as the global Head of Strategy for Amazon Studios, and prior to that was a Director at The Chernin Group’s Otter Media. In the past, an acquisition of Unity was hard to justify. PS: This is obviously a very hard topic to nail down. And so, it’s helpful to return to the (lengthy) creation of the World Wide Web. With this in mind, Snapchat, which boasts a large and heavily-engaged social graph and has strongly anchored itself around cameras, glasses, location-based experiences, and digital avatars, could have a key role in the Metaverse (especially if acquired).And for all of its uniqueness, Fortnite isn’t even the only Fortnite — there are several other online “games” that share many of the same attributes, behaviors, and potential. But Fortnite has become so popular and so unique that most counterparties have no choice but to participate – in fact, they’re probably desperate to integrate into the “game” – just as P&G can’t say “eh, Facebook isn’t for us”. And if the Metaverse does indeed serve as a functional “successor” to the web — only this time with even greater reach, time spent, and more commercial activity — there’s likely to be even more economic upside. To this end, the Metaverse has become the newest macro-goal for many of the world’s tech giants. But please ask that question again in 12 months. We [won’t] share it, sell it, or broker access to it for advertising like so many other companies do.”. And outside film and TV, Unreal is increasingly being used for live events, too: Unreal powers Fox Sports’s NASCAR set, for example. As with Facebook, the Metaverse needs to be “populated”, rather than just “populable”, and this population must then fill in this digital world with things to do and content to consume. More broadly, the two most dominant cases of the early Internet were instant messaging and email, and yet the importance of social apps/networks was still unexpected until the late 2000s. Experiences we’ve been collectively launched into as a circumstance of the global pandemic – zoom meetings, virtual concerts, shopping through Instagram, and more – are, disparate as they seem, moving on a path towards one another. This isn’t a “meta” (Greek for “beyond”) universe, just a synthetic and fictional one designed for a single purpose (a game). We don’t know exactly what the Metaverse will need, let alone which existing standards will transfer over, how, to what effects, when, or through which applications and groups. Some believe the definition (and success) of a Metaverse requires it to be a heavily decentralized platform built mostly upon community-based standards and protocols (like the open web) and an “open source” Metaverse OS or platform (this doesn’t mean there won’t be dominant closed platforms in the Metaverse). Two months later, he was even more explicit: “The amount of power possessed by Google and Facebook. Furthermore, Fortnite is rapidly becoming a medium through which other brands, IP, and stories express themselves. In addition, platforms such as Amazon’s Mechanical Turk, as well as technologies such as Bitcoin, are based around the hiring of individuals/businesses/computational power to perform virtual and digital tasks. They pose a grave threat to our democracy.” As “founder and controlling shareholder of Epic”, Sweeney “would never allow” Epic to “share user data…with any other company. To this end, part of the reason that the battle royale genre is only recently popular in video games now is because it’s only recently possible to play live with so many other users. However, the biggest developments are often anticipated decades in advance. Appropriately, he starts by putting all of it in context, reminding us of the memex-hypertext-web evolution, which took decades to come to fruition. This means thousands of games already operate on its “stack” of tools and software (to simplify things), making it easier to share assets, integrate experiences, and share user profiles. But it will be critical to the Metaverse. A “game” – Fortnite has many elements of the Metaverse. In The Metaverse, Matthew Ball says the Metaverse will be an always-on, real-time world in which an unlimited number of people can participate at the same time. And it won’t directly come into existence; there will be no clean “Before Metaverse” and “After Metaverse”. And while the goal of Elon Musk’s private aerospace company, SpaceX, is to colonize mars, Bezos has been clear his goal with Blue Origin is to facilitate the buildout of space infrastructure similar to early web protocols and his AWS, so that “we could build gigantic chip factories in space and just send little bits down.” To this end, Amazon is likely to be more supportive of a truly “open” Metaverse than any other FAAMG company — it doesn’t need to control the UX or ID because it benefits from enormous increases in back-end infrastructure usage and digital transactions. We believe that a new era of media and marketing is rapidly emerging, one empowered by technology and driven by creative storytelling. Consider, for example, “Gold Farming”. Thus, it may be easier to think of a set of characteristics that collectively define the metaverse. Instead, they talk about school, movies, sports, news, boys, girls and more. In fact, I can’t think of another author whose work I read as quickly once a new essay drops. Not only does the Metaverse require infrastructure that currently does not exist, the Internet was never designed for anything near this experience. The visions, technologies, and capabilities I’ve described above still feel like science fiction – even if they come to be, they’re decades away. Matthew Ball is CEO of Epyllion Industries, a venture and corporate advisory firm, a Venture Partner at Makers Fund, and advisor to Telefilm Canada. Fortnite is a game. The Metaverse is a bet that not only will our lives be increasingly online, but our existence and jobs will be too. Read More. The popularity of video game broadcasting and YouTubers still elude many in the media industry, as does the idea that the best way to monetize content might be to give it away for free and charge for optional $0.99 items of no consequential value. From 2016-2018, he served as the global Head of Strategy for Amazon Studios, and prior to that was a … The most common conceptions of the Metaverse stem from science fiction. Microsoft is a good example. All digital content should be living, after all. The web, for example, runs on AWS (Amazon’s best business). The value of being a key participant, if not a driver, of such a system is self-evident – there is no “owner” of the Internet today, but nearly all of the leading Internet companies rank among the 10 most valuable public companies on earth. This is why there’s an intrinsic issue with Apple’s pursued acquisition of Epic Games technology, where Epic argues that because Apple is so large, it will become a natural monopoly and effectively stop the Metaverse dead in its tracks. “As we build up these platforms toward the Metaverse, if these platforms are locked down and controlled by these proprietary companies, they are going to have far more power over our lives, our private data, and our private interactions with other people than any platform in previous history,” Sweeney said in May 2017. (If you want a simpler way to think about the Metaverse, you can imagine it as the Nightmare Before Christmas – you can walk into any experience or activity, and potentially address almost any of your needs, from a single starting point or world that’s also populated by everyone else you know. It’s also helpful to consider what the Metaverse is often, but incorrectly, likened to. Thus, any market opportunity central to the strategies of the world’s tech giants — like health and wellness — is de facto on the Metaverse roadmap. Ubiquity6, as an example, hopes to use millions of individual content creators to “map” the real world then build smartphone/AR/VR-accessible digital experiences atop these maps. beacons, Apple Watch, Apple Earbuds). #Fortnite #Future #Metaverse *** Discussed in this episode: "I’ve Never Played Fortnite, But Was Forced to Attend Travis Scott’s Fortnite Concert" ... April 26, 2020 - Matthew Ball From 2016-2018, Matthew served as the global Head of Strategy for Amazon Studios, and prior to that was a Director at The Chernin Group's Otter Media, a digital media investment company founded by long-time Newscorp COO and 20th Century Fox CEO Peter Chernin. It is also the driver behind Facebook’s purchase of Oculus VR and its newly announced Horizon virtual world/meeting space, among many, many other projects, such as AR glasses and brain-to-machine communications. And for that matter, all of the prerequisites for building Facebook existed pre-Y2K, but Facebook didn't come along until 2005 – and even then, it was an accident. While this lacks several of the key attributes of the Metaverse today, such as individual “presence”, it begins amassing enormous volumes of “players” into fully shared virtual environments that aren’t currently possible via cloud or locally-rendered gaming.

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